In 2014, with the high-speed development of LED industry, industry competition has entered the white-hot stage, appear a series of LE D factory run events, make the development of LED industry increases the shadow, also let in the middle reaches of the packaging enterprise is facing more fierce competition.

Under the circumstances of market chaos, lack of standard, blindly follow suit, the pursuit of immediate interests, regardless of the quality of products is to address the issue of the long-term development of enterprises.

East son photoelectric has nearly 10 years experience as a high-power packaging companies found that in the middle LED assembly house without its own core technology, in the face of technology under the control of the situation of upstream chip factory, as a result of the product homogeneity competition will be the bad price wars and decline in gross margin, how to deal with the problem faced by most of the assembly house on the market, the author thinks that:

LED packaging enterprise's survival and development depends on product innovation.

At present, the white LED lighting products use, no matter from the beginning of lumen products, or after the market popular integrated LED and COB didn't make it standardized device on real significance.

This also brings to the customers in the process of using a lot of inconvenience, also make the LED assembly house posed great challenges to the production of products. How the actual will be LED into standard devices will be the development direction of high power LED behind.

In order to make the white LED to make the use of standard device to facilitate customer, east son photoelectric innovation. Successfully launched into the market from 2006 the first generation of street lamp special high power LED (LED, double hump saving lamps customer two light distribution), after 2010 years, every year to launch a improve innovation special LED street lamps, and lead in the market.

Since 2012, invest a lot of money, buy the advanced automatic production line for type 3535. After careful research, accumulate experience, east son photoelectric quickly mastered the phosphor powder spraying, LED technology, such as Molding and scribing cutting followed CREE pace of launch XP3535 white light, such as international companies and domestic product of the development of distance between most powerful packaging manufacturer. XP3535 products have: low thermal resistance, high photosynthetic efficiency, small size, flexible design, automatic integration of molding process, light uniformity, wide Angle, high flux to maintain good rate and other characteristics; Widely used in general lighting street light, tunnel light, etc.

In order to better improve the LE D standard device, and in 2014 successfully developed 1515 size of CSP products, the product has some characteristics of the type 3535 products, but also has: smaller size, more compact design, no gold, encapsulation, flip eutectic process, large current use for a long time, resistance thermal resistance as low as 0.2 degrees per watt, reliability higher light.

Relative to the market on the imitation of lumen, integrated, COB LED packaging products, such as customers in the use process, more convenient to design various types of appearance size, the same shiny surface can also make more power, higher brightness, structure is more stable, and easier for customers to mass production.

From the perspective of the development trend of the market, the future of small size, high power and high density of output devices will be mainly in the flip chip LED technology development. In 2015, the east son photoelectric type will be key in XP3535 products and CSP1515 further innovation on products, relying on perfect quality management system, to provide customers with high performance, high quality packaging products.

Innovation requires enterprises continuously. East son photoelectric always adhere to the perfect industry standards, to guide the industry trend. With advanced packaging equipment, the understanding of new technology, the application ability, east son made on product innovation, and also set up their own technical standards and quality system. Has these advantages, I believe in serious product homogeneity, the price war bad market environment, the east son must be able to lead the trend, grasp the future.